Email your audience
from where you sell.
Lootly Mail sends campaigns, sequences and paid newsletters to thousands of subscribers, and it's built into your Lootly store.
Hi Sam,
This week I tried something new with my budget and it changed how I plan every month.
Here are the three habits that stuck
Illustrative preview
Everything you need to run a newsletter
Write, automate, grow and get paid, in one place.
Draft from a one-line brief, rewrite in your voice, get subject lines, and fix pre-send warnings in one click.
Hi Sam, starting Monday I'm opening a 4-week course
Pick a time, or let two subject lines compete and send the winner.
Welcome new subscribers and follow up on a schedule.
A hosted page, an embeddable form with double opt-in, and a public archive of past issues.
Every subscriber gets a link. Rewards are emailed when friends join.
Opens, clicks, top links and growth. Resend to people who didn't open in one click.
Protects your sender reputation automatically.
- One-click unsubscribe headers
- Bounces and spam reports suppressed
- List cleaning on import
- Auto-pause on unhealthy lists
- Unsubscribes re-checked before every send
- Sends paced to your SES limit
Sell and send in one place
Sign in with your Lootly account. Your store, customers and memberships are already connected.
Charge with a Lootly membership. Send paid-only issues and paywall posts; members sync every hour.
Drop product cards from your store into any campaign and see which ones get clicked.
Import lead-magnet, webinar and storefront sign-ups who agreed to hear from you, in one click.
Your AI agent can do everything you can
Connect Claude, ChatGPT or Cursor over MCP, or use the REST API. Add contacts, send and schedule campaigns, read stats and send transactional email like receipts.
list_listsadd_contactscreate_campaignget_campaignsend_emailPay for what you send, not who you know
Unlimited contacts and every feature on every plan. Sign up, import your list and build campaigns for free; pick a plan when you're ready to send.
Lootly members pay $7.20/mo for Starter.
A weekly newsletter for a few thousand readers.
- 15,000 emails/mo
- 500 AI writing requests
- No branding
Growing creators sending a few times a week.
- 40,000 emails/mo
- 1,000 AI writing requests
- No branding
Large audiences and busy automations.
- 100,000 emails/mo
- 2,000 AI writing requests
- No branding
Big lists, daily sends.
- 300,000 emails/mo
- 5,000 AI writing requests
- No branding
Mail is included with your store
Every Lootly plan comes with monthly emails at no extra cost, plus 20% off any Mail plan you add on top. Paid newsletters run on Lootly memberships.
Continue with Lootly- Unlimited contacts and lists
- Campaigns, scheduling and A/B subject tests
- Welcome sequences and automations
- Signup forms, double opt-in and public archive
- Referral program
- Analytics, REST API, transactional API and MCP
Questions
Nothing is sent until you press Send, so sign in and look around. Guides live in the Lootly help center.
How many emails can I send at once?+
Thousands. Sending runs on our servers in paced batches that stay inside your Amazon SES sending limit, so you can close the tab. A typical account sends about 50,000 emails an hour, and more once AWS raises your limit.
Do I need a Lootly store?+
No. Sign up with email or Google, import your list and build for free, then pick a plan from $9 a month when you're ready to send. Connecting Lootly adds included monthly emails, 20% off Mail plans, your opted-in audience, paid memberships and product cards.
Is there a free plan?+
Signing up, importing contacts, building campaigns and sending test emails to yourself are free. Sending to a list starts at $9 a month. Every Lootly store also includes some emails each month (1,000 on Seed), so Lootly creators can try it at no cost.
How does pricing work?+
You pay for emails sent per month, never for contacts. Every plan has every feature and no Lootly Mail branding. Yearly billing gets you 2 months free, and you can switch or cancel any time.
What happens if I reach my monthly limit?+
Nothing is sent by surprise and nothing is billed extra. A campaign that won't fit waits, paused, until you upgrade or the month resets. Welcome sequences and API sends get a 10% grace buffer first, so a busy day doesn't break your signup flow.
How do paid subscriptions work?+
Create a Membership product in Lootly and connect it to a list. Lootly's Stripe checkout takes payments; paying members sync every hour, so you can send paid-only issues and paywall archive posts.
What stops me from hurting my sender reputation?+
Every email has one-click unsubscribe. Bounces and spam reports are suppressed across all your lists, imports drop invalid and throwaway addresses, and a campaign pauses itself if bounces or complaints spike.
Can someone get the same email twice?+
No. Each recipient gets one record per campaign, and it's claimed before sending, so retries and crashes can't send a duplicate.
Can my AI agent use it?+
Yes. Create an API key in Developers and connect any MCP client, or call the REST API directly. There's also a transactional API for receipts and notifications.
Bring your list.
Start sending today.
Import a CSV, sync your Lootly audience, or share a signup page. Your first campaign takes minutes.